ACE Group has launched ACE ARTE, a new luxury residential project in Noida’s Sector 150, adding another premium development to one of the city’s most closely watched residential corridors.
The project was unveiled at a high-profile launch event at Jawaharlal Nehru Stadium, New Delhi, with Bollywood personalities including Chunky Pandey and Sonam Bajwa among the celebrities associated with the event.
With a reported launch price of ₹16,500 per sq ft, ACE ARTE is positioned in the premium end of Noida’s residential market.
ACE ARTE Targets Noida’s Luxury Housing Segment
ACE ARTE is planned as a luxury residential development in Sector 150, Noida, a location that has increasingly attracted premium residential projects because of its connectivity, green spaces and proximity to major road corridors.
Available project information describes ACE ARTE as offering 3, 4 and 5-BHK residences, with large-format homes designed around contemporary architecture and premium lifestyle amenities. The project is also associated with architect Hafeez Contractor and an Art Deco-inspired design approach.
The development is located in a sector known for relatively low-density planning and access to large green areas, including the proposed Shaheed Bhagat Singh Park. Its location also provides connectivity towards the Noida Expressway, Greater Noida and other parts of the Delhi-NCR region.
Launch Price Starts at ₹16,500 Per Sq Ft
At launch, ACE ARTE was introduced at a starting price of ₹16,500 per sq ft, placing the project within Noida’s premium residential segment.
The pricing reflects the developer’s positioning of the project as an upscale residential offering aimed at buyers seeking larger homes, premium specifications and a lifestyle-oriented development.
Current project listings indicate that pricing may have moved higher since the initial launch, with some listings showing rates above the reported launch price. Buyers should therefore verify the latest price, availability and applicable charges directly with the developer before making any decision.
Sector 150 Continues to Attract Premium Developments
The launch of ACE ARTE comes as Sector 150 continues to develop as one of Noida’s important premium residential destinations.
The sector has benefited from its location along the Noida-Greater Noida Expressway and its relatively green, planned environment. Its connectivity to employment hubs, educational institutions and other parts of the NCR has also contributed to growing interest from homebuyers and developers.
The presence of multiple large residential developments has gradually transformed Sector 150 into an established luxury housing corridor rather than an emerging peripheral market.
A High-Profile Launch Event
The launch of ACE ARTE was accompanied by a star-studded event at Jawaharlal Nehru Stadium in New Delhi.
Bollywood actor Chunky Pandey and actress Sonam Bajwa were among the celebrity guests associated with the launch, adding a high-profile entertainment element to the project’s unveiling.
Celebrity appearances have increasingly become part of large real estate launches, particularly for premium and luxury residential developments, where developers use high-visibility events to introduce new projects to prospective buyers and the wider market.
ACE Group Expands Its Noida Portfolio
ACE Group has established a presence in the Delhi-NCR real estate market through residential and commercial developments.
The launch of ACE ARTE further expands the developer’s residential portfolio in Noida and reflects its focus on the premium housing segment.
The project also follows ACE Group’s wider strategy of developing large-scale residential communities in Noida and Greater Noida. Earlier ACE projects have included developments such as ACE Parkway and ACE Starlit, while the group has also expanded into larger township developments.
What ACE ARTE Means for Noida’s Luxury Market
The launch adds another high-value residential option to Noida at a time when the city’s premium housing segment continues to attract developers and buyers.
Large residences, lifestyle amenities, architectural design and access to major infrastructure have become increasingly important factors in the luxury housing market. Sector 150’s combination of expressway connectivity and planned green spaces makes it particularly relevant to this segment.
For ACE Group, ACE ARTE represents an opportunity to strengthen its presence in this market while catering to buyers looking for larger and more premium homes in Noida.
Outlook
ACE ARTE’s launch highlights the continuing evolution of Sector 150 as a luxury residential destination in Noida.
With a launch price of ₹16,500 per sq ft, large-format residences and a high-profile launch event, the project enters a competitive premium housing market where developers are increasingly focusing on architecture, amenities, open spaces and lifestyle offerings.
As infrastructure and connectivity across the Noida-Greater Noida corridor continue to develop, projects such as ACE ARTE are likely to remain part of the broader transformation of Noida’s residential landscape.
